The power of Design and Nutrition.


We're two young brazilians unhappy with the way information about eating habits get to people, specially children. With that in mind, we brought together Design and Nutrition to change this situationn.

We used Design Thinking to create an innovative nutrition education methodology. This innovation came since the first step of the process:

building empathy with users, the children, to understand their needs and then offer a solution that make sense for them.

We've built a simple prototype of the puzzle and tested it with 7 to 10 year old children. They got the puzzles and intuitively started using it, making choices and taking amazing conclusions their own. It was awesome!

If I had one of these puzzles at home, I would know everything I have to eat in one day.
— Maria, 10 years old

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